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Mobile Website Optimization
The benefits of Smart Phone Compatibility
Improved User Experience
Mobile websites are specifically designed for handheld devices - nobody wants to browse a desktop website on their smartphone! Research on mobile website usability shows that mobile-optimized websites significantly improve user experience and satisfaction, which makes a positive impression when it counts.
Faster Download Speed
Mobile websites are specifically designed for mobile standards and optimal download speed, which means less waiting and more browsing.
Engagement and Context
A mobile website allows you to immediately engage users with mobile-specific features such as click-to-call, mapping functions. Furthermore, if you're a local business mobile is particularly significant as more and more visitors will find your site through location-aware technology that connects users to your website when they are in immediate geographic proximity.
Competitive Advantage
A mobile website puts you in a position to stand out among competitors - if your website doesn't look good on a smartphone users will move on to one that does. A mobile website ensures that you - not your competitors - capture visitor attention while you have it.